What is Gel4Flowers?

A gel based holding medium designed specifically for the final stage of cut flower supply – home delivery.
Gel4Flowers provides water and nutrients during those critical stages when maintaining the overall presentation of the flowers and their packaging is paramount. 

Gel4Flowers has an ideal homogeneous consistency that is thixotropic, which provides a superior non-toxic, clear medium for bouquet delivery by:

• Making water and nutrients available to the flowers at a key stage in the supply chain
• Overcoming parcel carrier objections to water
• Eliminating unsightly staining on cardboard packaging
• Reducing flower head and stem damage
• Removing spillage and leakage problems

Gel4Flowers can be used for single or multiple stems.  The amount of gel to use is dependent on the size of the bouquets.  For large bouquets we recommend 150 – 250 ml gel. 

Note - the flowers should only be placed in the gel for a maximum of 72 hours.  After this time, some vase life may be lost.

The gel should be removed from the base of the flower stems before the stems are placed into water.  The gel is totally miscible with water and can be disposed of by washing down the sink or included with normal household waste.

Customer Comments:

Sam Rosen-Nash, Flower Buyer for Fortnum & Mason, said:

“The gel solves an array of water-related problems during transportation. These include leaks, damage to the flowers and staining of the cardboard packaging. In contrast to water, the gel stays firm and keeps the flowers in top condition. As a result, we are able to offer countrywide delivery from our store in London, thus ensuring that we have absolute control over presentation.”